Hello! This is Siying Lu’s blog. I have set this blog up as part of the Digital Business Models module. I am a student from China, Jiangsu province, currently taking MSc International Business at the University of Exeter. I have completed three years of Marketing at Lancaster University for three years.
The blog will be set up to explore how digital business models are disrupting economies and industries around the world. The reason for me to choose this module is because it is important to learn some digital skills as the world is becoming more dominated by technology and digital business. In addition, I have learned something about digital business models when I was studying undergraduate and I am aware of its importance and interest. I also realized it is still far away from getting enough information about this area. I would like to gain some useful insights into digital business. Additionally, I am looking forward to learn some interesting and new knowledge in this course which can be used for my future career path.
Siying Lu' blog 